Pico Labs brings AI, software engineering, product design and digital growth together in one team, so ambitious ideas become products people use and results businesses can measure.
Trusted by teams across industries
We named the company after the smallest unit of measure, because the details nobody notices are the ones everybody feels.
Most businesses don’t need more technology. They need technology that fits. We close that gap by obsessing over the small decisions others skip, until AI, software and design feel like a natural part of how a company runs.
Intelligent systems are dissolving advantages that once belonged only to the biggest companies. We’re building toward a world where every ambitious business, whatever its size, has the reach, speed and polish to lead its market.
Precision at the smallest scale · impact at the largest
The people you meet on the first call are the people who design, build and grow your product, four crafts working as one team, around one goal.
Every decision is made once, with every angle in the room.
Everyone on your project practises their craft. Engineers write the code, designers own the experience and strategists run the growth, no layers of hand-offs in between.
AI, engineering, design and growth share the same team and the same conversations, so decisions are made once, with every angle in view.
Launch is a milestone, not the finish line. We measure what we ship, learn from real users and keep improving it alongside you.
Every engagement draws on the disciplines it needs, so strategy, design, engineering and growth stay connected from day one.
Agents, generative AI and automation that turn into practical business systems with measurable return.
Websites, apps and platforms engineered for performance, security and scale, with code your team can maintain.
Research-led design that makes complex products feel clear, intuitive and accessible to the people who use them.
Engineering-led marketing that reaches the right audience and turns attention into a predictable pipeline.
Call our team and speak with the people who would actually build it.
Four stages, one accountable team. You always know what is happening, what comes next and why.
We learn your goals, users and systems to find the problem truly worth solving.
Journeys and interfaces that make complex work feel simple and purposeful.
Secure, scalable products, with AI wherever it adds real value.
After launch we measure, optimise and evolve the product as you scale.
Four ideas guide how we think, how we build and how we work with every client.
We challenge assumptions and look past the first answer to find opportunities others miss.
Clear strategy, clear design and clear communication, so everyone can decide with confidence.
Great products are built from hundreds of thoughtful decisions. We care about every one of them.
Every decision should leave room for more customers, greater scale and new technology.
AI, engineering, design and growth, working in sync around the goals that matter to you.
We choose tools for the problem they solve and the value they create, never because they are trending.
Your workflows, audience and constraints shape the solution. Nothing is forced into a template.
Sophisticated technology should feel clear and intuitive to the people who rely on it every day.
Fast, secure and scalable systems that keep working as your business grows.
Pico Labs is led by an engineer and a growth strategist, so every project is measured by how well it is built and how far it moves your business.
We build and run the systems we sell, so our clients get technology that lasts.
Rupak Kumar Jha is the Chief Executive Officer of Pico Labs, where he leads company strategy, engineering and product delivery. He brings more than 18 years of experience building enterprise software, with deep expertise across software architecture, mobile applications and cloud communications. Today he focuses on helping businesses put AI and modern technologies to work in ways that are secure, scalable and built to last.
Every client should know exactly what they are getting, what it costs and when it ships.
Shakti Shukla is the Business Head of Pico Labs, responsible for client partnerships, commercial strategy and delivery across the United States. He brings more than 15 years of experience in digital marketing, search and brand development, leading programs for international brands. He ensures every engagement runs on clear scope, transparent reporting and accountable delivery.
Can’t find what you’re looking for? Our team is happy to talk it through.
Call +1 (214) 644-0566A digital technology company bringing together artificial intelligence, software engineering, product design and digital growth to help businesses solve complex problems and build better digital experiences.
Our headquarters is at 5900 Balcones Drive in Austin, Texas. We work with clients remotely, so location is never a barrier to working together.
We bring disciplines together instead of treating them as separate services. AI specialists, engineers, designers and growth professionals work toward one objective, connecting business strategy with the final experience.
We start by understanding the business, its users and the outcome you want. Then we define the direction, design the experience, build the solution and keep improving it based on real-world feedback.
No. We take ideas from concept to product, modernise existing platforms, bring AI into established workflows and create new growth opportunities around existing businesses.
Absolutely. We can own a complete initiative or work as an extension of your internal team, adapting to your people, processes and tools while keeping responsibilities clear.
As a business capability, not a standalone feature. We find where intelligence can improve decisions, automate work or enhance experiences, then build around your specific context.
Tell us what you’re trying to achieve using the form below, email sales@picolabss.com or call us. We’ll explore the challenge with you and show where Pico Labs can add the most value.
Tell us where you want to go. We’ll come back within one business day with a clear next step.
