Every new lead gets a reply. The good ones get a meeting.

A sales assistant that greets visitors, asks the same qualifying questions your team would, and books the right conversations straight into the calendar, with notes already in your CRM.

Your qualifying questionsBooks into your calendarNotes land in your CRM
Sales assistantnew visitor
  1. Hi! Anything I can help you find today?
  2. We need a booking system for our three clinics.
  3. Got it. Roughly how many appointments a week across all three?
  4. Around 600.
  5. Helpful, thanks. When are you hoping to go live?
  6. Ideally this quarter.
  7. Call booked · Thursday, 11:00With our solutions lead · notes sent to CRM
Why it matters

Leads go cold in hours, not days. A good sales bot replies in seconds, asks the right questions and gives your team a warm, qualified conversation instead of a bare email address.

Before and after

Fewer cold leads. Better first calls.

Drag across to see how qualifying changes when a sales bot does the first conversation.

Today
  • Forms that sit in an inboxLeads wait hours or days for a first reply.
  • Sales chases everyone equallyTime goes on leads that were never a fit.
  • Back-and-forth to book a callThree emails just to find a time.
  • Notes typed up by handKey details get lost before the first call.
With Pico Labs
  • A reply in secondsEvery visitor gets an immediate, helpful response.
  • Qualified before the callYour questions are asked and answered up front.
  • Meetings booked directlyGood-fit leads pick a slot in your calendar.
  • Notes ready in your CRMYour team starts the call already informed.

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What we build

How it moves leads forward.

01

Instant first response

Greets visitors and answers product questions straight away, day or night, from your own sales material.

24/7Your content
02

Qualification

Asks your criteria (need, size, budget, timeline) naturally, and scores the lead against your ideal customer.

Lead scoringYour criteria
03

Meeting booking

Offers good-fit leads open slots from the right rep’s calendar and sends confirmations and reminders.

Calendar syncReminders
04

CRM updates

Creates or updates the contact and deal in your CRM with a short summary of the conversation.

CRMSummaries
05

Follow-ups

Leads that aren’t ready yet get a polite follow-up and useful material, instead of being forgotten.

NurtureEmail
06

Pipeline insight

See which pages, questions and campaigns bring in qualified leads, not just traffic.

Reporting
How it works

Built around how you sell.

  1. 01

    Learn your sales process

    We sit with your team to understand who your best customers are and how you decide a lead is worth a call.

    • ICP
    • Qualification criteria
  2. 02

    Write the conversation

    We shape the questions, answers and tone so it sounds like your company, not a script.

    • Conversation design
  3. 03

    Connect your tools

    Calendar, CRM and email are connected so bookings and notes flow automatically.

    • Calendar
    • CRM
  4. 04

    Launch and tune

    We review conversations and booked meetings with your team and refine the questions over time.

    • Review
    • Optimise
Prefer to talk it through?

Call our team and speak with the people who would actually build it.

Talk to our team+1 (214) 644-0566
Where it fits

Where it fills calendars.

B2B services

Demo requests

Qualify inbound demo requests and route them to the right rep.

For exampleEnterprise leads go to senior sales; small teams get a self-serve trial.
Real estate

Property viewings

Understand budget and area, then book viewings with an agent.

For exampleA weekend enquiry becomes a Monday viewing.
Education

Admissions enquiries

Answer course questions and book counselling sessions.

For exampleProspective students book a call with the right department.
Healthcare

Clinic consultations

Answer service questions and book first consultations.

For exampleNew patients choose a slot without calling the front desk.
SaaS

Trial to paid

Talk to trial users and book calls with those ready to buy.

For exampleActive trial teams are offered an onboarding call.
Tools & technology

Connected to your sales tools.

Leading language models, your calendar and your CRM, working together.

What you get

A sales assistant your team trusts.

Set up around your process, with the integrations that make it useful from day one.

Conversation designQuestions and answers written in your voice.
Qualification logicYour criteria turned into a simple score.
Calendar bookingRouting to the right rep and their calendar.
CRM integrationContacts, deals and summaries created automatically.
Follow-up flowsGentle nurturing for leads not ready yet.
Monthly reviewWhat converted, what didn’t, and what to change.
FAQ

Common questions.

Something else on your mind? Ask us directly. A real person will reply.

Ask a question
Will it feel pushy to visitors?

No. We design it to be helpful first, answering questions and only offering a call when it makes sense for the visitor.

Which CRMs and calendars does it work with?

Most popular CRMs and Google or Microsoft calendars. If yours has an API, we can usually connect it.

Can it hand a lead to a person mid-conversation?

Yes. If a visitor asks for a person, or a lead looks especially valuable, it can alert your team or transfer the chat live.

What happens with leads that aren’t a fit?

They still get helpful answers and, if useful, resources or a self-serve option, so nobody is left without a reply.

Can we change the qualifying questions later?

Yes. Your process will evolve, and the questions and scoring can change with it.

Keep exploring

Often paired with this.

Let’s talk

Have an idea? Let’s build it properly.

Tell us where you want to go. We’ll come back within one business day with a clear next step.

Call us+1 (214) 644-0566 Email ussales@picolabss.com Start a projectFree consultation